Target customers based on the payment method they chose at checkout.
Use-case #1 – Understand Why COD Was Chosen
Goal: Learn what drives customers to choose Cash on Delivery even when prepaid options are available.
Rule: Payment method = Cash on Delivery
Survey: “What made you choose Cash on Delivery today?”
(Options: I don’t trust online payments, I wasn’t sure about the product, Habit, No access to UPI/Card, etc.)
Insight: Spot trust barriers or product uncertainty even after conversion. Helps you de-risk COD (e.g. show more reviews, badges, or faster delivery to COD-prone regions).