Each question tile expands into:
Mini KPI bar – Impressions, responses, drop-offs, skips.
Interactive chart – Bar or column graph. Hover to see count, orders, and revenue for each answer.
Drill-down table – Counts, share of total, Revenue, AOV per answer.
Special cases
Rating scale – Auto-calculates an average score and colours the lowest-performing answer red.
NPS – Converts scores into Promoters, Passives, Detractors and displays the overall NPS bar (-100 to 100).
Use case: A coffee brand notices “Vanilla Latte” beats “Mocha” in preference counts and revenue, so they feature it in the next email campaign.