Trigger surveys based on whether a gift card was applied.
Use-case #1 – Gift Redemption Experience
Goal: Improve gift recipient experience.
Rule: Gift card applied = true
Survey: Ask who the gift was from and if the redemption was easy.
Insight: Optimize gift flow and discover new gifting occasions.
Use-case #2 – Encourage Gift Senders
Goal: Understand why customers send gift cards.
Rule: Gift card applied = false
Survey: Ask if they’ve considered gifting your products.
Insight: Design better gift card placements or bundles.