Target survey based on how many items were purchased in that order.
Use-case #1 – Bulk purchase motivation
Goal: Understand why customers are buying 3+ units.
Rule: Line item count ≥ 3
Survey: Ask if they’re gifting, restocking, or ordering for family.
Win: Bundle or suggest bulk offers based on intent.
Use-case #2 – Low cart value nudge
Goal: See why customers stop at 1 item.
Rule: Line item count = 1
Survey: Ask what stopped them from adding more.
Win: Identify friction points or AOV boosters.