Show surveys only if certain products are in the order.
Use-case #1 – Post-Purchase Feedback on a New Launch
Goal: Understand first impressions of a newly launched product.
Rule: Product = Vitamin C Night Serum
Survey: “What made you try this new product today?”
(Options: Reviews, Curiosity, Packaging, Instagram, Influencer, Skin concern, etc.)
Insight: Capture early buyer intent and use it to adjust positioning or scale top-performing messages.
Use-case #2 – Understand purchase triggers for impulse/accessory Items
Goal: Identify what drives add-on product sales.
Rule: Product = Lip Balm, Compact Mirror, Travel Pouch
Survey: “What made you add this to your order today?”
(Options: Combo discount, Needed it, Free shipping add-on, Just liked it)
Insight: Optimize cross-sell placements and incentive thresholds to drive more AOV.