Show a survey only to customers with specific tags. e.g. VIP, member, influencer.
Use-case #1 – Post purchase feedback from loyal customers
Goal: Get deeper qualitative insights from your most loyal buyers.
Rule: Customer tag includes loyal_customer or repeat_buyer
Survey: “What keeps you coming back to our brand?” “What could we do better for our regulars?”
Insight: Get open-ended suggestions from brand lovers — often your most honest and constructive feedback source.
Use-case #2 – Check-in with Previously Dissatisfied Customers
Goal: See if a negative past experience was improved in the latest order.
Rule: Customer tag includes low_rating or support_case_closed
Survey: “Did this order meet your expectations better than last time?” “How would you rate today’s experience?”
Insight: Track sentiment recovery. Helps CX and ops teams close the loop on previously unhappy customers and avoid churn.