Target first-time or repeat shoppers based on their purchase history.
Use-case #1 – First time Customer Attribution
Goal: Learn which channels drive first purchases.
Rule: Customer type = First time customer
Survey: “How did you first hear about us?” with channel list
Win: Tighten ad spend and cull poor-performing channels.
Use-case #2 – Loyalty Deep-Dive
Goal: Understand what keeps regulars coming back.
Rule: Orders ≥ 1
Survey: NPS + open text on favourite product features
Win: Surface retention themes to amplify in marketing.