Target surveys based on location granularity.
Use-case #1 – Delivery Experience by region
Goal: Measure satisfaction in slow-delivery zones.
Rule: ZIP = “110057”, “400001”
Survey: Ask how fast the order arrived.
Insight: Improve last-mile logistics or ETAs.
Use-case #2 – New Pincode Service Zone Feedback
Goal: Learn how customers in newly enabled areas found you.
Rule: ZIP = 600095, 700028, etc. (recently added to your serviceable list)
Survey: “We just started delivering here — how did you hear about us?”
(Options: Instagram ad, Friend, Google, Local store, Other)
Win: Validate local acquisition channels and inform regional targeting (offline/online).