Logic helps you ask only what’s relevant and keep shoppers on a smooth path. Instead of showing every question to everyone, you can reveal follow-ups when they matter, skip what doesn’t, and end at the right time. The result: higher completion rates and cleaner insights.
Why use Survey Logic?
Personalize the path: Show different follow-ups based on what someone answered.
Reduce friction: Skip questions that don’t apply so people finish faster.
Go deeper, only when needed: Ask detailed questions after the right trigger.
How you can add logic to your surveys?
Create your survey as usual; in the right panel you will see a button to "Add logic"
Here you can enable and edit the logic with a simple If → Then editor.
Think of logic as: “If they answer this, then do that next.”
Add questions to your survey
Add questions you might want to show, hide, or jump to.
Order matters: follow-ups should be after the question that triggers them.
Click Add logic on the question you want to branch from
You can set up a simple rule that reads like a sentence:
IF- the condition you’re watching for
THEN- what should happen when it’s true
OTHERWISE- what should happen when it’s not true
You can:
add multiple conditions (use AND for “all must match” or OR for “any can match”), and
stack multiple actions (they run top → bottom).
What each logic action does?
1. Show selected question(s)
What it does- Temporarily shows a question that is hidden by the user.
What shoppers see- The follow-up question appears in the flow at its normal position.
Use it when- You only want a follow-up to appear for specific answers.
Example- IF “Where did you hear about us?” = Instagram → Show “Which creator did you see?” If the condition is not met, the follow-up stays hidden (only if you hide it)
2. Hide selected question(s)
What it does- Temporarily hides a question that is visible by default when the rule condition is met.
What shoppers see- That question never appears for people who match the condition.
Use it when- Skip questions that don’t apply to certain respondents.
Example- IF “Did you purchase today?” = Yes → Hide “What stopped you from buying?” If the condition is not met, the question remains visible (its default).
3. Jump to a specific question
What it does- When the rule condition is met, the survey moves directly to a specific question you choose.
What shoppers see- They are taken straight to the target question, skipping anything in between (whether those skipped questions are visible or hidden).
Use it when- You want to bypass a chunk of questions and continue at a precise point.
Example- IF “Returning customer?” = Yes → Jump to Q10 (skip onboarding).
4. Jump to → End survey
What it does- When the rule condition is met, the survey finishes immediately and shows the thank-you screen.
What shoppers see- A clean finish, no more questions.
Use it when- You’ve already collected what you need (e.g., NPS + 1 comment) or the rest doesn’t apply.
Example- IF NPS is answered and quick comment captured → Jump to End survey.What the shopper sees: Thank-you screen, no extra steps.
Preview your survey
Preview all logic and sequencing with the Preview survey button to make sure respondents never hit a dead end.
If you’d like a hand setting up survey logic, we’re happy to walk you through it. Book a call here and we’ll configure your rules together, or email us at [email protected] . You can also message us in the app via the help bubble and we’ll jump in.